Building a Search Marketing Consulting Business
With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We've got a few...
View ArticleSearchDay | Can Crowd Sourcing Deliver Effective International SEO?
Today's search engine marketing news and opinion: Can Crowd Sourcing Deliver Effective International SEO?; Google Voice Launches Mobile Apps for Android, Blackberry; BingTweets Mashes Up Trending...
View ArticleTiptoeing Your Way Into International Search Marketing
With global search growing rapidly, there has never been a better time to expand internationally.
View ArticleUse the 80-20 Rule to do the Hard SEO Stuff Really Well
When building links and generating site content, take on the hard tasks that your competition probably won't want to deal with.
View ArticleGoogle Rolls Out Maps Navigation, Mobile Voice Search, Improved Gmail Chat,...
Turning to basic search from a mobile device, Google's Search by Voice, which so far had only been available in English , Mandarin Chinese and Japanese, is now also fully accessible in French, German,...
View ArticleDialects, Diversity and Keyword Research
Great tips for improving your ad groups and utilizing linguistic diversity and dialects to expand your list of non-English keywords.
View ArticleBye-bye, Crawler: Blocking the Parasites
Why not all spiders are created equal -- and what you can (and should) do about quite a few of them.
View ArticleAre all Results on Search Engines Equal? A Surprising Journey Within the...
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs...
View ArticleWassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit...
However, this year the Black Hat / White Hat Unconference will be held in honour (spelt the English way) of Jaamit Durrani, who died in a tragic accident in November 2010. Basic Analytics with John...
View ArticlePanda: The Aftermath - #SESNY Round Table Discussion
Check your basic English language skills, if you're trying to fix up. Some of the basic advice he gave: Google's recent Panda algorithm update affected many Web sites. History is repeating itself again.
View ArticleHow Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.
View Article4 International SEM Tips to Bolster Your Global Agenda
Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language,...
View ArticleStudy Looks at Searcher Verbosity, Ask "Wins"
A new study looked at how verbose searchers were on the different search sites, and Ask.com showed as having the most wordy search queries. The shortest searches were happening on AOL. Yahoo and Bing...
View ArticleTop 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you...
View ArticleHow To Use HTML Meta Tags
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to...
View ArticlePercollate: Making Sense of Social Influence Scores [Review]
Despite some rough edges, Percollate (part social media monitoring tool, part meta-search for social scores) has value for any product manager, link builder or marketeer who needs to engage with key...
View ArticleGoogle Searches Surge After Knowledge Graph Launch
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in...
View ArticleMobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making consistent phone calls and even widgets,...
View ArticleGoogle Easter Egg: Search “Conway’s Game of Life”
A new Easter egg has been discovered on Google. Users who search for “Conway’s Game of Life” (minus the quotes) will see a cellular automata “game” invented by mathematician John Conway. But you’re...
View ArticleGoogle Rich Snippets Testing Tool Gets New Name, Design, Languages
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how...
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